Mountain holidays for 8.3 million in the first 3 months of 2024

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Mountain holidays for 8.3 million in the first 3 months of 2024
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Last week it was Terminillo, the mountain of Rome, which in the middle of winter was more green and brownish than white with almost spring-like temperatures, yesterday the Umbrian Marche Apennines where there is dry grass on the ski slopes and for trampling a few centimeters of snow you have to push up to above 2 thousand metres. The crazy weather, with “a winter without a winter” and the thermometer at +8 or +10°C, and the snow, which becomes an increasingly relevant and difficult to control unknown, do not discourage mountain holidays chosen in this first quarter of the year, according to the Confcommercio Tourism Observatory in collaboration with SWG, from 8.3 million Italians especially in Northern Italy.
But new trends are emerging: only 1 in 3, in fact, will have sport as their main interest (alpine or cross-country skiing or other disciplines or excursions) and there will be less competitive objectives such as relaxation, food and wine tastings, visits to typical markets , spas and wellness centers.
Furthermore, for 62% of the sample they will be short holidays, with a maximum of 2 overnight stays at the destination, while 29% will stay for 3 to 5 nights. Only 9% of Italians plan a stay in the mountains for 7 days or more, thus somewhat distancing the myth of the “skiing week”. With an average per capita expenditure estimated at 350 euros, the choice of accommodation solution sees tourist accommodation facilities, hotels and resorts in first place, preferably with equipped wellness areas: almost half of those interviewed prefer them.
Accommodation solutions typical of the mountain context such as huts, chalets and refuges still gain a significant 14%.
Exclusively Italian destinations in 87% of cases, with Trentino in the lead – over a quarter of the preferences – followed at a distance by Lombardy, Alto Adige and Valle d'Aosta. Then, in order, Veneto, Piedmont and Friuli. The other regions with mountain tourism offers overall total around 20% of preferences: a gap that remains significant, also considering the geographical extension of the Apennines chain. However, there are 10% of snow lovers across the border, mainly on the Alpine ridges of Switzerland and France, while 3% of those interviewed intend to spend holiday periods in the mountains of both Italy and other countries.
Regarding the forecast, this hot and anomalous phase will continue in the next few hours and even the minimum temperatures will be decidedly mild; on both Saturday and Sunday during the day the temperatures will exceed 20-22 degrees, a typical value for late March-early April. According to Mattia Gussoni, meteorologist at www.iLMeteo.it “a strong Atlantic disturbance could arrive from Friday 23rd bringing water back to many regions and perhaps snow not only on the Alps but also on the Apennines”. What is true, however, is that “the 'meteorological' winter will therefore end this season in 12 days and we will remember it with a + sign”.
Just at the end of the week the Council of Ministers gave the green light to the Montagna bill. “We further strengthen the sector, to which the government always shows that it pays great attention – explained the comment of the Minister of Tourism Daniela Santanchè – as no executive has ever done before. This, combined with the commitment of the Ministry of Tourism to support the mountains Italians, will give new life to the Italian Mountain System”.

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