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The most iconic movie monsters in the “Universal Monsters” stable, such as Dracula, Frankenstein and Wolf Man, are the stars of a new Halloween campaign from NYX Professional Makeup, announced today.
The “Mon-Star Bash” campaign aims to introduce these classic ghouls and goblins to a new generation, which is why the Loreal makeup brand tapped up-and-coming Gen-Z talent to star in their campaign.
Landon Barker, musician, stars as The Werewolf; Reginae Carter, social media personality and model, stars as one of The Mummi Twins; Phoenix Brown, content creator and DJ, stars as the Bride of Frankie; and musician Grace McKagan stars as Drakulah.
The brand will also introduce a new “Mon-Star Bash” Halloween product collection to support the campaign. Adding to their existing portfolio of SFX face paints, the vegan and cruelty-free assortment will launch seven new ultra-pigmented shades of SFX Face and Body Paints inspired by the classic monster colors; metallic silver and gold SFX Glitter Face and Eye Paints adding an updated shine; and new lightweight, full-body, Spiky Fringe Jumbo Lashes to unlock pro-level artistry.
They’ve also partnered with globally renowned special effects makeup artist, Mimi Choi, who in a series of campaign images has created five exclusive and reimagined looks inspired by the Universal Monsters — with a modernized twist, and using all NYX SFX makeup.
NYX will also release a custom music video featuring the Gen-Z talent. The original song will be leveraged across digital platforms, including a social media global influencer program, where creators will post videos transforming themselves into their favorite “Mon-Star.”
Shop the entire NYX “Mon-Star Bash” collection on NYX’s website starting Sept. 18.