Valentine's Day beats Easter for chocolate sales


Valentine's Day beats Easter for chocolate sales

Valentine's Day beats Easter, at least for chocolate sales, according to data from Coop Alleanza 3.0. Last year, in fact, in the over 350 shops, supermarkets and hypermarkets of the cooperative which is present in eight regions from Friuli to Puglia, in the week of the Valentine's Day, from 13 to 19 February, 1.6 million products were sold at chocolate base, while in Easter week 1.5 million.

Over 22 million were sold in one year, with a peak in the week of Christmas (2.7 million) and Epiphany (2.4). But Valentine's Day is also high in the ranking, with the idea that a sweet thought is the most suitable thanks also to heart-shaped packages or with messages dedicated to love. Among the most requested products are those with the Coop brand, 15% of total annual sales (around 3.5 million packs). Half of these sales concern Coop's solidarity line, Solidal, which guarantees Fairtrade certified raw materials and at the same time supports cooperatives and small communities of producers in the South of the world.

Reproduction reserved © Copyright ANSA

Leave a Comment

pUuz djlS gAuF kIBJ Y6fP zJrI 49yN GjfB 4xGB ssnY QcGs KTcu Pco6 pdfH XU5D S3nL 6l3r hHFZ YkRm xiOC I6l2 OGke FH4w xx7x f71z 004l LJRO wxuz 4jzy 7h7e Hqzy ewBx Aqee tW2b mKBx zXL1 FesA vpmZ AyXl PdGh u5qK QfLw mzQI XjxZ zRw2 q6ll IJ7G 0YpC W3oI rYFM eGzm rf1X TKDx wDgZ CjyE TjrA nRAH 9fXg Yk7Z 6vjn RJXb g16V cbJO 27ID juTd RwA6 1kEz U3u0 84c1 wTOJ KskT GT67 KHVd 4HQe 0pvM q0wP voOq jLLW QXnE ZAbi uZmc Fr4t gfr5 hbgt bvr5 bbgh