'They don't have money? Mangino cereal', storm over the CEO of Kellogg's

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'They don't have money? Mangino cereal', storm over the CEO of Kellogg's

– NEW YORK – “Poor families should consider feeding themselves by eating cereal for dinner.” A risky suggestion to say the least, especially if it comes from the multimillionaire CEO of Kellogg's Gary Pilnick, who with his statements has sparked a storm on social media.

Many have compared his words with the famous phrase “if they have no more bread let them eat brioche” often attributed, without any historical corroboration, to Queen Marie Antoinette. “Cereals are affordable and are a great solution when consumers are under pressure,” Pilnick argued on CNBC during a debate on soaring food costs. “Eating cereal for dinner is trending now and we expect it to continue,” insisted the CEO.

In addition to being deemed offensive, Pilnick's claims have also been criticized for being unfounded. Not only does a cereal-based dinner contravene all the rules of a healthy diet, but their cost has increased by 28% in the last four years.

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