The special for Maurizio Costanzo demonstrates that Mediaset has a history that does not celebrate enough

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The special for Maurizio Costanzo demonstrates that Mediaset has a history that does not celebrate enough

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The evening dedicated to Maurizio Costanzo one year after his death turned out to be a great party, full of laughter and emotion. A moment in which many viewers had the opportunity to relive Maurizio Costanzo in the memories of the guests of the evening, but also to be able to review moments that belong to the common memory but which, in the era of digitalisation, are paradoxically much more complex to find unlike than what happens with the historical finds in the Rai archive, for example.

If the collective ritual celebrated by Fabio Fazio and Maria De Filippi for the memory of Costanzo can have a function that goes not only in the direction of looking at the past but also in the direction of projection towards the future, the inspiration that derives from it is precisely related to the use that Mediaset makes of its image heritage. A very rich archive of boundless value, which the company does not seem to have valorised and reread as it could have done in these years marked by the collective syndrome of nostalgia.

The simplest reference to use is precisely that of Techetechetè and the enormous work that Rai has carried out in recent years to re-evaluate the archive material and insert the contents into narrative frames, vertical thematic itineraries, monographic insights, with the result to fill with the contents of the display cases a space in the fixed schedule, that of summer access, which has now become a fixed appointment for many viewers and has become a trend in recent seasons.

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Mediaset would not lack the messengers, nor the contents, to start a similar operation, which has also been done, but with greater timidity, as if it were not considered necessary to valorise its past, as if in Cologno Monzese a modesty of memory prevailed which should not be flaunted, but preserved. There is no shortage of opportunities to do so, just think that in the section dedicated to the Maurizio Costanzo Show on Mediaset Infinity you can find many pills available for free and also the historic episode of the three tenors , with guests Vianello, Bongiorno and Corrado. But in addition to the availability of the content, Mediaset needs to understand the meaning of the public's literacy in the display cases, in order to avoid the risk of this phenomenon happening, as is already partly happening, through other platforms, with poor quality and without a story line. in support. What if the anniversary of Maurizio Costanzo's death was the right occasion for a new phase?

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“The future belongs to the professionally curious”, was the phrase from an old film that I try to remember every day. I have been writing about entertainment and television since 2012, cultivating the hope of being able to describe the reality we see through a screen, whatever size it is. Renzo Arbore is my prophet.

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