Fashion has taken over the festival (by Alessandra Magliaro)

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Fashion has taken over the festival (by Alessandra Magliaro)

Sanremo catwalk. The Ariston theater as a fashion week, a haute couture show. Clothes are important, certainly not like songs, but for many years fashion has taken over Sanremo with fashion houses in the front row like in Cannes, Venice or at the Oscars. But is there a date when all this started or has it always been like this? Elegance is innate but there is a history, an evolution, it coincides with the boom in made in Italy fashion from the mid-80s and with the creation (Baudo era) of the large scale by Gaetano Castelli. From there it was all a designer parade for the hosts and hosts, changes of clothes with peak ratings.

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