The Rich and the Poor win Sanremo 2024 on TikTok and Spotify with But not all life

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The Rich and the Poor win Sanremo 2024 on TikTok and Spotify with But not all life
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Sanremo Festival 2024

But not all of the life of Ricchi e Poveri, the Sanremo 2024 song, is among the most used on TikTok: in the meantime, the Ligurian duo remains at the top for monthly listeners, immediately behind Geolier.

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Rich and Poor, LaPresse

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After Musica Leggerissima in 2021, Sesso Occasionale in 2022 by Tananai and Superheroi by Mr. Rain the following year, TikTok is crowning Ricchi e Poveri and their “Ma non tutto la vita” among the most used songs on the platform, but not Alone. Because the Ligurian duo, composed of Angelo Sotgiu and Angela Brambati, is also the one to have had the greatest percentage growth in followers during and after the Sanremo competition , among the competing competitors, which ended for them in 21st position. In fact, Ricchi e Poveri increased the number of followers by 218%: the profile has just exceeded 74 thousand followers , also thanks to the lip-syncs of the two authors, which also allowed Ma non tutto la vita to be among the songs most used on the platform. Since its release, TikTok creators have benefited from sound in more than 9,500 videos : many of these have as their incipit the question of which of the Sanremo 2024 songs will be remembered in the coming months, and the refrain of Ma non tutto la vita It seems to be the one preferred by users.

The numbers of But not the whole life of the Rich and the Poor

Just by returning to the numbers of the Sanremo song it is possible to understand how the final position does not represent the impact of the song, but above all of the chorus, on the younger Sanremo audience . But not all of life , in fact, is just under four million streams since the song was published last February 6: 10 days in which the song took the 19th position in the Top 50 Italy on Spotify , while on YouTube the official video is stuck at 1.4 million views. The return to the Sanremo Festival for the Rich and the Poor, 32 years after their last participation , has exceeded initial expectations, and there are those among the users of the platforms who invite the Ligurian duo to participate in Una voci per San Marino, the contest that would open the doors for them to participate in the Eurovision Song Contest 2024 in Malmo, Sweden.

The head-to-head with Geolier on Spotify continues

The Ricchi e Poveri arrived at the 2024 Sanremo Festival already with the title of competitors with the highest number of monthly listeners on Spotify. An ex aequo shared with Geolier , who came in second place with I p' me, tu p' te, which saw them paired just above five million: a similar situation at the end of the national event, with a significant increase. It can be seen that Geolier has exceeded 7 million monthly listeners by a few thousand, while the Rich and Poor remain below that threshold in the same order of magnitude. We will be able to observe this phenomenon in the coming weeks, and some songs from the past could also benefit from it, such as It will be because I love you , a few million streams away from exceeding the 200 mark .

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