Car destroyed by hail, installation at Fashion Week

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Car destroyed by hail, installation at Fashion Week

A red car destroyed by gigantic hailstones is the provocation brought by Cesvi and Factanza Media with Mirror to Milan Fashion Week as a response to those who claim that “Climate change does not exist”, a phrase that stands out on the installation unveiled today in via Paolo Sarpi. Not far from the installation, a multimedia totem shows the impact of climate change throughout the world with an in-depth look at Pakistan, a country that is a symbol of climate injustice: among the most affected in the world by extreme natural events, although it is among the smallest producers of greenhouse gases. The 2022 floods submerged a third of the country, so much so that over 33 million people were affected and more than 8.2 million forced to abandon their homes.

But the emergency also extended to Punjab in 2023 where more than 750,000 people were affected by extreme rains with over 630,000 people displaced and almost half a million acres of crops damaged. “The message is clear: if we think that what is happening in Europe and Italy is dramatic, it is necessary to look further afield, often to countries already affected by the climate crisis and tormented by poverty, hunger, disease, wars, trapped in a vicious circle that it leaves no escape for their inhabitants. Climate change exacerbates inequalities and injustices both at an international and local level. On the one hand, the countries that suffer the most from the impacts of climate change are by no means those that have contributed the most to the genesis of the phenomenon. On the other hand, in every single country it is the poorest and most marginalized communities that are the most affected – said Gloria Zavatta, president of Cesvi -. The choice to reiterate the alarm on the climate emergency in conjunction with the Fashion Week allows us to pay attention a topic of absolute relevance in a moment of great visibility for Milan, a city of fashion, but increasingly attentive to issues related to sustainability”.

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